Green Management as a Strategic Driver of Corporate Sustainability: Balancing People, Planet, and Profit

Abstract

Green management has emerged as a critical strategic approach for organizations seeking long-term sustainability in an increasingly complex global environment. The growing demand for environmental accountability, social responsibility, and economic resilience has encouraged firms to adopt management systems that align with the triple bottom line framework—People, Planet, and Profit. This article explores how green management contributes to corporate sustainability by integrating ecological awareness into business planning, operations, and decision-making. It discusses the importance of resource efficiency, stakeholder engagement, ethical governance, and innovation in promoting sustainable business models. The study argues that organizations that successfully balance social equity, environmental protection, and financial performance are more likely to achieve long-term competitiveness and resilience.